AI-supported workflows
Brand Positioning
Ongoing ability to evolve with emerging tools, platforms, and methods, which is essential in dynamic environments shaped by rapid technological and organizational change.
About
In his research, Gerald Moll works at the intersection of design, innovation, and knowledge transfer.
Dipl.-Des. Gerald Moll was appointed as a professor at Macromedia University of Applied Sciences in November 2019. He teaches in the fields of communication design and interaction design.
Among other topics, he publishes on innovation transfer through design, including strategic frameworks, and is co-editor of a volume on knowledge transfer and complexity reduction in the context of design, published by wbv Media.
Skills
Brand Positioning & Innovation
Hybrid design and implementation competence
Innovation
Combining conceptual design with technical understanding and hands-on prototyping, making it especially valuable in New-Collar roles where ideas must be translated quickly into testable, real-world solutions.
Practice-oriented knowledge transfer between creative strategy, teaching, and real project environments
Bridging academic insights and industry execution, enabling teams and learners to apply complex design and communication concepts effectively in dynamic business contexts.
Work
Work
(1) Design
Communication Design, Interaction Design
- Concepting and designing products and services for agencies, industry and startups
- Creative direction
(2) Lecturing
Innovation & Design
- Digital products UI, web and app
- Communication design
- Speculative design, future scenarios
(3) Research
Knowledge Transfer and Complexity
- Publishes on innovation transfer through design, including strategic frameworks
- Co-editor of a volume on knowledge transfer and complexity reduction in the context of design, published by wbv Media
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